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ADVERTISEMENTS

1. SONY ADVERT

   • Famous song lyrics and cuts them short due to not having stamina extra life batteries.
   • Emotional Appeal: relaxation and joy with the mans face and then frustration through the use of cutting song lyrics short.
   • Execution: Mood and Slice of Life

2. BIG ad!

   • Execution: Fantasy, Musical and Mood
     • Entertaining and funny

3. Colgate Ad:

   • Australia's most recommended toothpaste. Trying to use referent power.
   • Expert power: Straight from the dentists mouth.
   • News appeals.

4. DHL Advertisement

   • Customer service
   • Shows are simple it is to now do business with DHL
   • Relieving, stress free
   • Slice of Life.
   • Four Product Levels:
     • Core, expected, augmented, potential.

5. Consumer behaviour is concerned with the behaviour of individuals or households who purchase goods or services for personal consumption. It is concerned with the why, how, when and where consumers buy. 5 steps in the decision making process. Need recognition - information search, evaluation of option, purchase and post purchase behaviours. Distribution is concerned with then when and where part of consumer behaviour of the "purchase" part of the dm process.

   • Roses only
   • Time-poor white collar males
   • Situational factors: mood, motivation, physical surrounding, social , and time.
   • Retail stores only 5% not as appropriate
   • Online ordering or call centre 80% and 15% of all sales.
   • Dual Distribution channels: utilising one channel to reach the same or different customers. For example. Qantas.com and flightcentre.com
   • Hybrid Distribution channels: include different techniques but where the ownership is 100% with the organisation.
   • Distribution channels: are a group of individuals and organisations that direct products from producers to the end users.
   • Roses only is Hybrid.

6. LEXUS

   • TPC: concept that classifies and describes the features of a product as a bundle of attributes. These relate to all the benefits, including future potential benefits.4 level concepts. Core, expected, augmented and potential.

7. CINEMAS: Cheap tuesdays, student pricing, 10% off pricing via loyalty card, senior citizen days, mums and bugs sunday morning, discounted movie ticket with food, bulk discounts.