TARGET AUDIENCE

TARGET AUDIENCE

1. Reasons for an audience to consume/ listen to music

   • to reflect mood
   • create an atmosphere
   • to help concentrate
   • to inspire
   • emotionally engage
   • background music/ motivation/ hype

2. Why music is prevalent in many people's lives?

   • family: siblings/ parents
     • NOSTALGIA
       • reminds the audience of a certain point in their life and helps us to process emotion
         • CATHARSIS
   • to represent a political/ social message
     • connects with values and beliefs

3. Why music is important?

   • provides for the wants and needs of the audience
     • engages with us and makes us want more material form the artist/ band
   • sense of community/ identity

4. Where is music consumed?

   • school
   • home
   • parties
   • in the car
   • when walking
   • shops

5. Influences

   • what is popular/ mainstream at the time
   • friends and family recommendations
   • social media

6. Why is it important to have a good understanding of audience?

   • so it can be promoted in a way which will be accessed by the most people within the target audience
   • present the digipak in a style that is appealing
   • so that we can concentrate on themes that would interest the audience
   • so the song choice is suitable and would be enjoyed by the correct people and therefore being successful in sales

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