Mindmap
Factors affecting exposure & attention
Inhalt der Mindmap
Factors affecting exposure & attention
Stimulus factors
- Size & Intensity
- Position
- Format
- Color & Movement
- Contrast
- Compressed Messages
- Info Quantity
- Isolation
Individual factors
- Interest
- Perceptual Vigilance
- Perceptual Defence
- Needs
- Interest
Situational factors
- Program Involvement
- Situation
Non-focused Attention
- Hemispheric Lateralisation
- Subliminal Messages
Informationen
- Beschreibung
- DIploma Retail Buying Behaviour Mindmap am Factors affecting exposure & attention, erstellt von yueting am 27/05/2013.
- Erstellt von
- yueting
- Aufrufe
- 38
- Tags
- Bewertung