Business Research Methods

Business Research Methods

1. Research

   • (Search for Knowledge and Systematic + Rigorous)
   • Classifying research
     • Field research
     • Purpose of research
     • Approach to research
     • Nature of research
   • What is research
     • Something people undertake in order to find out things in a systematic way
   • What are the key themes

2. Research Cycle

   • Research Problem
     • Literature review
       • Formulate Hypothesis
         • Research Design
           • Pilot study
             • Data collection
               • Data analysis
                 • Discussion of results
                   • Concl + implications

3. 1) Literature review

   • reviewing previous research in order to understand as much about the topic
   • Literature review should be carried out at the 2nd section of a research paper
   • Why carry out a literature review
     • Find out what other research has been conducted
       • Give you ideas for your own research design and methodology
         • Consider the framework for own work

4. 2) Hypothesis

   • A hypothesis attemtps to explain a situation by linking one set of facts with another
     • Create Research Objectives
       • Research Design
         • General plan toward answering your research questions
           • Decide on an approach ( help with data collection methods you will use)
             • Positivisim - Quantitative
               • Interpretivitism - Qualitative
                 • Pragmatisim - both

5. 3) Research proposal

   • Title, Abstract, context, research proposal, literature review, methodology, time scale, references

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