SOCIOCULTURA FACTORS

SOCIOCULTURA FACTORS

1. CULTURE

   • determinant of desires and the behavior of people

2. SUBCULTURE

   • nationalities
     • religions
       • racial groups
         • geographical areas

3. SOCIAL CLASS

   • they tend to behave in a similar way
     • people occupy higher or lower positions
       • professions
         • well- being
           • income
             • values
               • education

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