Data Gathering

Data Gathering

1. Key Issues

   • Setting goals
   • Identifying participants
   • Relationship with participants
   • Triangulation
   • Pilot study

2. Data Recording

   • Notes + photos
   • Audio + photos
   • Video

3. Interviews

   • Types
     • Unstructured
     • Structured
     • Semi-structured
     • Focus groups
     • Remote
     • Retrospective
   • Planning and conducting
     • Develop questions
     • Run the interview

4. Questionnaires

   • Structure
   • Q&A format
     • Check boxes and ranges
     • Rating scales
     • Likert scales
     • Semantic differential scales
   • Administering
     • Paper based
     • Web based

5. Observation

   • Direct observation
     • Frameworks
       • Simple
       • Complex
     • Degree of participation
     • Ethnography
     • Planning and conducting
   • Indirect observation
     • Diaries
     • Interaction logs
     • Web analytics

6. Choosing and combining techniques

   • Focus of the study
   • Participants involved
   • Nature of the techniques
   • Available resources

7. Pedro Fernando Villezca Garza A01282613

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