Best e-commerce site Walmart.com

Best e-commerce site Walmart.com

1. Interactivity

   • On the website, direct communication is not a problem since there is a section that allows you to clarify your doubts through personal assistance.

2. Ubiquity

   • we can buy anywhere if we have access to the internet and facility card payment

3. Personalization / Customization

   • The website shows that its purpose is to make customers feel as comfortable as possible and therefore makes their virtual purchase something pleasant for them by giving them the option of being able to make an account where they make the necessary adjustments and make it easier their purchases. Walmart also do marketing focused on their different types of customers.

4. Universal Standars

   • Online purchases reduce costs so on the website offer different discounts

5. Information Density

   • On the website there is no section for each of the different consumers, therefore there is price transparency and equal treatment.

6. Social Technology

   • Walmart allows customers through Facebook to communicate freely with other consumers and create their own criteria about the experience of buying online.

7. Global Reach

   • we can find present beyond the national limit, since it is present all over the world

8. Richness

   • In the walmart online site you can find a broad description of the products they offer so that in this way you can ensure that the consumer knows what they are buying.

9. Amada Yoselin Rodríguez Vázquez A01422237

10. Recommendations

    • *The second recommendation for the website is that although it launches advertising for different consumers, it does not give its importance to each segment, they could solve this by creating a section on their website for each of the different clients, for this way to make them feel important and better cover all their expectations.
    • *The first recommendation is that walmart take advantage of the impact it has and communicate more with its customers using social networks, so that your client feels that need to be aware of everything Walmart offers day by day.
    • *The third recommendation is to use more the new technology that today are more popular, this way Walmart will not be away from the new generations and will be in the forefront, in addition to being more connected with their potential buyers.

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