Macro Environment

Beschreibung

Mindmap am Macro Environment, erstellt von Brooke Humphreys am 17/10/2014.
Brooke Humphreys
Mindmap von Brooke Humphreys, aktualisiert more than 1 year ago
Brooke Humphreys
Erstellt von Brooke Humphreys vor etwa 11 Jahre
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Zusammenfassung der Ressource

Macro Environment
  1. Socio-Cultural Factors
    1. Demographics
      1. Population Changes
        1. Average household Size
          1. Ethnic Minority Populations
          2. Culture
            1. Cultural Fashion
              1. Changing Customer Concerns
            2. Technological Factors
              1. Satisfy Existing Needs
                1. Satisfy Latent Needs
                  1. Reaching new customers
                    1. Alter Demand Patterns
                      1. Increase Nature of Competition
                        1. Increase Efficiency
                        2. Economic Factors
                          1. Income Distribution
                            1. Economic Growth
                              1. Unemployment
                                1. Recession
                                  1. Taxation
                                    1. Interest Rates
                                      1. Inflation
                                        1. Exchange Rates
                                        2. Political-Legal Factors
                                          1. Protecting Customers
                                            1. Protecting Society
                                              1. Protecting Businesses
                                                1. Self-Regulation
                                                2. Ecological (Natural) Factors
                                                  1. Pollution
                                                    1. Energy
                                                      1. Global Warming
                                                        1. Environmentally Friendly Ingreedients
                                                          1. Recycling
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