Zusammenfassung der Ressource
Macro Environment
- Socio-Cultural Factors
- Demographics
- Population Changes
- Average household Size
- Ethnic Minority Populations
- Culture
- Cultural Fashion
- Changing Customer Concerns
- Technological Factors
- Satisfy Existing Needs
- Satisfy Latent Needs
- Reaching new customers
- Alter Demand Patterns
- Increase Nature of Competition
- Increase Efficiency
- Economic Factors
- Income Distribution
- Economic Growth
- Unemployment
- Recession
- Taxation
- Interest Rates
- Inflation
- Exchange Rates
- Political-Legal Factors
- Protecting Customers
- Protecting Society
- Protecting Businesses
- Self-Regulation
- Ecological (Natural) Factors
- Pollution
- Energy
- Global Warming
- Environmentally Friendly Ingreedients
- Recycling