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Macro environment

Mark Kearney

Macro Environment

Description

Mind Map on Macro Environment, created by Brooke Humphreys on 17/10/2014.

Mind Map by Brooke Humphreys, updated more than 1 year ago

	Created by Brooke Humphreys over 10 years ago

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Resource summary

Macro Environment

Socio-Cultural Factors
1. Demographics
  1. Population Changes
  2. Average household Size
  3. Ethnic Minority Populations
2. Culture
  1. Cultural Fashion
  2. Changing Customer Concerns
Technological Factors
1. Satisfy Existing Needs
2. Satisfy Latent Needs
3. Reaching new customers
4. Alter Demand Patterns
5. Increase Nature of Competition
6. Increase Efficiency
Economic Factors
1. Income Distribution
2. Economic Growth
3. Unemployment
4. Recession
5. Taxation
6. Interest Rates
7. Inflation
8. Exchange Rates
Political-Legal Factors
1. Protecting Customers
2. Protecting Society
3. Protecting Businesses
4. Self-Regulation
Ecological (Natural) Factors
1. Pollution
2. Energy
3. Global Warming
4. Environmentally Friendly Ingreedients
5. Recycling

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