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PRESTCOM Analysis

Beschreibung

First Degree Marketing Mindmap am PRESTCOM Analysis, erstellt von Boma Tariah am 24/11/2014.
Boma Tariah
Mindmap von Boma Tariah, aktualisiert more than 1 year ago
Boma Tariah
Erstellt von Boma Tariah vor mehr als 9 Jahre
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Zusammenfassung der Ressource

PRESTCOM Analysis
  1. POLITICAL
    1. orientation of govt
      1. stability(war)
        1. relationship with other govt
        2. membership(EU)
          1. business related attitudes(help for startups)
            1. imports/exports
              1. policies(debt, samesex marriage)
                1. views on market(free? command?)
                2. REGULATORY
                  1. laws
                    1. changes in laws
                    2. new legal institutions(courts, OFTEL)
                      1. changes in the way regulations are administrated(FSA)
                      2. ECONOMICAL
                        1. trade cyle
                          1. inflation
                            1. U/E
                              1. disposable income
                                1. availability of credit
                                  1. business tax
                                    1. membership of trading bloc(EU, NAFTA)
                                      1. import tarrifs
                                        1. country's approach to social cost
                                        2. SOCIAL
                                          1. population
                                            1. age profiles(life exp)
                                              1. gender
                                                1. religion
                                                  1. lifestyle chnages(living, interacting)
                                                    1. cultural differences
                                                    2. TECHNOLOGY
                                                      1. increased availability of exisiting tech
                                                        1. changes in transport
                                                          1. chnages in communicational tech
                                                            1. green tech
                                                              1. research
                                                                1. new software
                                                                  1. medical
                                                                  2. COMPETITIVE
                                                                    1. direct(coke/pepsi)
                                                                      1. close(tango/coke)
                                                                        1. substitute(ice cream/chocolate)
                                                                          1. indirect(jacket/shoe)
                                                                            1. main competitors
                                                                              1. S&W of competitors
                                                                                1. competitors actions/intentions
                                                                                  1. how they compete
                                                                                    1. ferocity of competition
                                                                                      1. structure of industry(monopoly)
                                                                                        1. nature of products(direct, subs)
                                                                                        2. ORGANISATIONAL
                                                                                          1. key products/brands
                                                                                            1. quality of personnel
                                                                                              1. production facilities
                                                                                                1. strength of balance sheets
                                                                                                  1. suitability of premises
                                                                                                    1. staff turnover
                                                                                                      1. access to transport
                                                                                                        1. finance/budgets
                                                                                                          1. R&D
                                                                                                            1. reputation
                                                                                                              1. location
                                                                                                              2. MARKETS
                                                                                                                1. customers/consumers
                                                                                                                  1. how purchase decisions are made
                                                                                                                    1. how much customers spend? how often?
                                                                                                                      1. influence on purchases
                                                                                                                        1. customer's attitude to products
                                                                                                                          1. brand loyalty
                                                                                                                            1. motivation to buy
                                                                                                                              1. changes in taste/fashion
                                                                                                                                1. customer's media habits
                                                                                                                                Zusammenfassung anzeigen Zusammenfassung ausblenden

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