Social Selling Marketing

mona.alqahtani
Mind Map by mona.alqahtani, updated more than 1 year ago
mona.alqahtani
Created by mona.alqahtani about 4 years ago
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Description

Mind Map on Social Selling Marketing, created by mona.alqahtani on 22/12/2015.

Resource summary

Social Selling Marketing
1 Build Relationships
1.1 Get to know what the prospect need
1.2 Prospect get to know and trust you
1.2.1 enjoy consuming your content
2 Social Selling
2.1 Prepare all Profiles

Annotations:

  • 1. appropriate keywords so that your prospects will be able to find you when they search for you. 2. Make sure to include a link back to your website; even better, provide a link to a dedicated landing page just for your social media leads.
2.1.1 Hashtag

Annotations:

  • 1. using hashtags related to your products, business, industry, or topics your target market is likely to be looking for. http://kimgarst.com/how-to-find-great-hashtags-to-market-your-business
2.1.1.1 social media monitoring

Annotations:

  • Jump into those conversations and provide answers, guidance or helpful information where needed. Being useful is one way to start to build relationships with your target market. http://kimgarst.com/social-media-monitoring-made-easy-free-tools-youll-want-use-today
2.1.1.1.1 Use Twitter

Annotations:

  • Twitter advanced: https://twitter.com/search-advancedUsing  Generate Twitter Leads: http://kimgarst.com/9-easy-ways-generate-twitter-leads Twitter’s advanced search function, look for tweets containing industry keywords and‘recommendation’, ‘referral’ or ‘looking for’. Then respond to these tweets offering helpful advice orinformation. For more tips, see my post 9 Easy Ways to Generate Twitter Leads.
2.1.1.1.1.1 Participate in others community/blog offering advice
2.1.1.1.1.1.1 Find what prospects need

Annotations:

  • http://kimgarst.com/9-ways-to-find-out-what-your-prospects-want-to-buy
2.1.1.1.1.1.1.1 Provide valuable content on my social media and blog
2.1.1.1.1.1.1.1.1 Create Free product for building email list

Annotations:

  • Offer an amazing free product (eBook, webinar, resource guide, etc.) in exchange for an email address. This is a critical step in building out your online marketing funnel. http://kimgarst.com/4-reasons-why-you-need-to-start-an-email-newsletter-today
2.1.2 Use your Twitter Profile name for your Instagram account name
2.2 Instagram
2.2.1 Tips

Annotations:

  • Use high levels of yellow or blueUse longer captionsAvoid using question marks or exclamation pointsDon’t use filtersInfrequent posters with high follower counts tend to sell more Be creative in the ways that you use images to show people what your brand stands for.
2.2.1.1 Tools

Annotations:

  • http://kimgarst.com/10-instagram-tools-for-small-business-owners
2.2.2 Optimize Bio

Annotations:

  • The ‘must haves’ for your profile include: A professional-quality headshot (don’t use your logo…people want to connect with other people!)A brief description of your companyA brief description of what you will be sharing on InstagramA link back to your website (important!!!) Add your URL to your bio.
2.2.3 Images variety

Annotations:

  • Some other photo and video ideas include: Behind-the-scenes photosEmployee photosPersonal and/or family photosEvent photosPhotos shared by your followersA demonstration of your products or servicesThe origins of your products (for instance, Starbucks posts photos of the farmers who grow their beans)Random photos that convey the values, culture or ‘vibe’ of your business
2.2.3.1 Watermark Images
2.2.4 Optimize posts

Annotations:

  • Most liked and commented on photos and videosOptimal days and times to post based on your unique audienceWhich photo filters perform the bestStats about your followers and who you’re following: for instance, followers who don’t follow you back.Optimal posting frequency http://iconosquare.com/
2.2.4.1 Engage

Annotations:

  • Another way to engage with other users is to like and comment on their photos, and of course to respond to comments on your own images.
2.2.4.1.1 Keywords in other industry

Annotations:

  •  search for words related to your business so you can connect with others in your niche, as well as others who might be interested in the products or services you offer. 
2.2.4.1.1.1 Create Ad

Annotations:

  • http://kimgarst.com/how-can-i-create-an-instagram-ad-that-drives-more-sales http://kimgarst.com/instagram-ads-are-now-open-to-everyone http://kimgarst.com/how-to-set-up-your-first-instagram-ad
2.2.4.1.1.1.1 Link FB to Insta
2.2.4.1.1.1.1.1 Embed Instagram photos to blog
2.2.4.1.1.1.1.1.1 Cross promote

Annotations:

  • Cross promote on other platforms. If you’re already using other social media platforms you should promote your new Instagram account to your existing audience. You may even share some of your Instagram posts to give your followers a taste of what they can expect from your new account. Be sure not to overshare. You don’t want to bombard your network with the same images over and over again. Keep them interacting on Instagram by keeping most of your content exclusive. However, if there’s something highly relevant to your entire audience you can share directly to Facebook, Twitter, Tumblr, or Flickr right inside Instagram. It’s also helpful to announce your new account in a newsletter to your email list.  
2.2.4.1.1.1.2 Giveaway

Annotations:

  • Run a giveaway. Giveaways work to grow your account if you follow a few guidelines. Always offer a prize that your ideal customer would absolutely love to receive. Keep the mode of entry level with the offer. If you’re only offering something small, less people are likely to take action to enter. So make sure you’re not requiring people to do anything complicated. Simply asking people to like the post and tag 3 friends in a comment is perfect for the average giveaway. accounts.
2.2.4.1.1.1.3 Video Tutorial

Annotations:

  •  Accounts that frequently share 15 second video tutorials grow faster than any other. Because of this you are likely to see more accounts using this to grow their 
2.2.4.1.1.2 Landing Page

Annotations:

  • Whenever you direct your Instagram visitors to your website, make sure you are sending them to a landing page customized just for them. In your page copy, be sure to recognize and acknowledge that your visitors are from Instagram (for instance, “A warm welcome to my new Instagram followers”). The most importance aspect of this page will be your opt-in incentive. Make sure the page includes a compelling offer that will entice them toSIGN UP for your list; this could be a free eBook, infographic or anything else that would make them want to hand over their email address. For instance, as a graphic designer, you might say: SIGN UP now and I’ll tell you my secret to creating amazing graphics using only free tools!”. In your page copy, be sure to recognize and acknowledge that your visitors are from Instagram (for instance, “A warm welcome to my new Instagram followers”).The most importance aspect of this page will be your opt-in incentive. Make sure the page includes a compelling offer that will entice them toSIGN UP for your list; this could be a free eBook, infographic or anything else that would make them want to hand over their email address.
2.2.4.1.1.2.1 Email

Annotations:

  •  Take photos of gated content and share them on Instagram. If you offer ‘gated’ content on your site – for instance white papers, eBooks or a members-only section – take screenshots and share them on your Instagram account. This can pique the interest of your followers, and give them a taste of what they can get simply by joining your list. Not only can coupons drive traffic and sales, they can help build your email list. If email opt-ins are your goal, be sure to make joining your list a condition of receiving the coupon code. In my experience, in order for this to work, you need to offer a BIG discount: people aren’t usually going to click through to your site and hand over their email for a 5-10% discount! http://mainsitepullzone.boomsocial1.netdna-cdn.com/wp-content/uploads/2014/11/Instagram-Coupon.png
2.2.4.1.2 Like Others photos and leave comments

Annotations:

  • DON’T ask people to follow you! Instead, leave a comment stating what you like about their photo Of the people he simply followed, 14% followed him back.Of the people he followed and ‘liked’, 22% followed him back.Of the people he followed and ‘commented’ on, 34% followed him back.Seek out other businesses in your niche, ‘follow their followers’ and then start interacting with their pictures and videos!   follow back the users who regularly interact with your content, and, more importantly, are your ideal prospect.  Add a shorted version of your URL when you leave comments.While links in Instagram comments are not live (hyperlinked), they are a live link when you share the same photo on Facebook and Twitter for example. This may help drive additional engagement and traffic.Just remember to keep your comments on point, relevant and engaging (i.e. no spam!). following a minimum of 200 people  When you’re first starting out spend 20 minutes a day simply engaging with others. You can reach out to leaders in your industry, offer special coupons or promotions, or even send a simple thank you message. In any case make sure you’re never asking anything outlandish or spammy. Keep things authentic.  
2.2.4.1.2.1 Suggested users

Annotations:

  • Instagram also has a feature called “Suggested Users.” Follow your suggested users by selecting “Find Friends” and then “Suggested Users.” Following users that have similar interests as you may encourage them to follow you in return.
2.2.4.2 Use hashtag

Annotations:

  • http://kimgarst.com/top-instagram-hashtags-for-gaining-new-followers http://kimgarst.com/7-reasons-hashtags-marketing http://kimgarst.com/how-to-find-great-hashtags-to-market-your-business https://www.postplanner.com/popular-instagram-hashtags-for-getting-new-followers/http://kimgarst.com/how-to-find-top-hashtags-using-hashtagify . You can use up to 30 on each post but it’s best to stick with 6-12 at a time. You’ll also want to choose at least one hashtag that is unique to your business. Start tagging your own pictures with it and promote it in your bio. This creates a hashtag hub. As your account grows your followers might share your content to their own accounts and use your unique hashtag.  
2.2.4.2.1 Use Geo tag

Annotations:

  • Geotagging (adding your location to your image) is a great feature for locally-based business. But what if you forget to turn on geo-tagging when you upload an image? No problem. To add your location after the fact, go to your image and click on the 3 dot icon underneath. Click ‘Edit’, and then ‘Add Location’. Don
2.2.4.2.2 Follow

Annotations:

  • Follow those using hashtag relevant to yoru business
2.3 Twitter
2.3.1 Optimize Bio

Annotations:

  • The ‘must haves’ for your profile include: A professional-quality headshot (don’t use your logo…people want to connect with other people!)A brief description of your companyA brief description of what you will be sharing on InstagramA link back to your website (important!!!) Add your URL to your bio.Create a shortened link that sends people to your Free Opt-In webpage.  This way you can directly generate leads from Twitter. 
2.3.1.1 Posts to get to website/landing page
2.3.1.1.1 Quotes from Blog

Annotations:

  • Pull compelling quotes from your blog posts. One of the primary ways you’ll generate traffic from your tweets is by sharing links to your blog posts. I see many people simply tweeting out the title of their latest blog post along with a link…and while this can work (I use this strategy myself sometimes), tweeting out a compelling quote or excerpt from your post can often be more effective.
2.3.1.1.2 Use more action words in your tweets
2.3.1.1.3 Tweet out a content teaser

Annotations:

  • Rather than simply sharing the name of your blog post, try being a little bit mysterious. For instance, to promote this current blog post, I could tweet out: 9 Twitter marketing ideas that drive more traffic to your site:  bit.ly/124hs OR, I could tweet: Find out which type of tweet increases clicks by 13% or more! Which one sounds more relevant and enticing?
2.3.1.1.4 Promote a free infoproduct

Annotations:

  • http://kimgarst.com/9-twitter-marketing-ideas-that-drive-more-traffic-to-your-website
2.3.1.1.5 check

Annotations:

  • http://kimgarst.com/50-tweet-ideas-for-when-you-have-brain-freeze
2.3.1.2 Twitter Group

Annotations:

  • http://kimgarst.com/dont-shoot-the-messenger-yes-you-can-use-twitter-group-dm-for-business
2.3.1.3 Generate more lead
2.3.1.3.1 "requesting recommendations"

Annotations:

  • http://kimgarst.com/how-get-more-leads-on-twitter
2.3.1.3.2 FF Tweets

Annotations:

  • Rather, pick one or two followers that you engage with on Twitter and share why you find their connection valuable.   They are more likely to retweet your #FF mention of them and recommend you to others.
2.3.1.3.3 industry-related questions

Annotations:

  • http://kimgarst.com/9-easy-ways-generate-twitter-leads
2.3.1.3.4 competitors

Annotations:

  • Another great way to find relevant conversations to contribute to is to search for hashtags about your competitors. For instance, if someone tweeted that they were unhappy with a service being provided, you could respond that you are sorry about their experience, and you are happy to offer a free consultation. You don’t want to become known as someone who ‘poaches’ other people’s clients, but there’s nothing wrong with building connections by offering helpful advice and an opportunity for a better experience!
2.3.1.3.5 Twitter chats

Annotations:

  • Use a tool like Twubs to find live Twitter chats you can participate in. These chats can help you connect with your target market, and can help establish you as an industry expert. You may even want to host your own Twitter chat in order to build deeper connections with your current customer base. For added visibility, you may want to consider sponsoring an industry chat; for instance, having your logo and URL displayed on the chat page or having your business mentioned by the host.  http://twubs.com/ http://pegfitzpatrick.com/how-to-rock-a-twitter-chat/
2.3.1.3.6 lead generation cards

Annotations:

  • Are you already using Twitter’s lead generation cards ? If not, you will want to look into doing so, PRONTO. Lead generation cards, like all Twitter cards, allow you to add richer and more detailed information to your tweets. With lead generation cards, when someone clicks to expand your tweets, they’ll not only see your offer (a product, e-book, webinar, etc.), but they’ll be able to respond to your call to action with one click of the button. Their name and contact info will automatically be submitted, increasing the chances that they’ll actually submit the form. http://kimgarst.com/9-easy-ways-generate-twitter-leads https://blog.twitter.com/2013/capture-user-interest-with-the-lead-generation-card
2.3.1.3.7 Tweet box on wordpress

Annotations:

  • http://kimgarst.com/increase-twitter-traffic-by-100-using-this-one-simple-trick
2.3.1.3.8 Create twitter list

Annotations:

  • http://kimgarst.com/use-twitter-lists-build-relationships-turn-sales http://pegfitzpatrick.com/twitter-201-moving-beyond-basics/
2.3.1.3.9 Landing Page

Annotations:

  • A warm greeting: acknowledge that your visitors are arriving from TwitterYour elevator pitch: a short summary of what you and your business are all aboutAn exclusive offer for your Twitter followersA list of your top blog postsA photo of yourself or your products Remember, this is NOT the time or place to push your products! However it IS a great time to give new visitors an opportunity to join your email list or download a free product.
2.3.1.3.10 Left here

Annotations:

  • http://kimgarst.com/five-creative-ways-small-businesses-can-kill-twitter
2.3.1.3.11 Product card

Annotations:

  • https://dev.twitter.com/cards/types/product
2.3.1.3.12 choose content

Annotations:

  •      Focusing on building a niche with tightly curated content on these topics will help create a really great flow on content on your Twitter stream. My three seeds are social media, author, and marketing. These are the main things that I share content about so people know that they can find these things on my Twitter profile. Make a list of your main focus with three seeds or go super-niched with one main focus and you’ll build a solid Twitter following that will love your content.    
2.3.1.3.13 Follow, retweet and share

Annotations:

  • The best way to build a following is pick your favorite Tweeter and follow their followers.  The more time you put into it, the higher ROI you will receive.  http://pegfitzpatrick.com/pondering-trendspotting-twitter-tips/
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