Digital Marketing Strategy - The Essentials

Micheal Heffernan
Mind Map by , created over 3 years ago

Planning is a crucial part of success in the world of digital marketing. Learn to understand the basics so you can begin to measure performance, growth and successes over time.

330
12
0
Micheal Heffernan
Created by Micheal Heffernan over 3 years ago
Youtube marketing
BidBox Pvt. Ltd.
Introduction to Business Exam Review- BBI2O (Canadian Focus)
Odessa Hewitt-Bernhard
Business Studies - AQA - GCSE - Types of Ownership
Josh Anderson
Organic Chemistry Functional Groups
linpubotwheeds
Topic 1 Quiz - Elements & The Periodic Table
Musicdudejoe
What is Marketing?
Stephanie Natasha
Design Tips for Non-Designers
Micheal Heffernan
Essential SEO Terms to Know
Micheal Heffernan
PRESTCOM Analysis
Boma Tariah
Business Unit 1-Marketing
Dina Hamed
Digital Marketing Strategy - The Essentials
1 Define Your Objectives
1.1 What do you want your plan to achieve?
1.2 What are your KPI's? How will you measure them?
2 Analyse Past Successes & Failures
2.1 What has worked in the past for your company?
2.2 In which areas has the company underperformed? How?
2.3 How are your competitors performing?
3 Know Your Audience
3.1 Who are you trying to reach with your digital strategy? Be specific: identify age, gender, location - as much detail as possible.
3.2 Use any information you can gather on you audience to develop key personas that you can tailor and aim your marketing campaign towards.
4 Identify Your Resources
4.1 What is your budget?
4.2 What digital channels do you have access to (e.g. paid promotion or organic? Set a clearly defined purpose for each channel.
4.3 Will your team be able to execute your digital strategy or will you need to outsource some of the work?
5 Implement Your Plan & Analyse Performance
5.1 Set up a calendar for your strategy and mark the key dates to begin its implementation.
5.2 Analyse how each element of your strategy does.
5.3 Optimise your strategy by making any necessary changes to improve its implementation and/or performance.

Media attachments