Sociology basics

Sociology basics

1. Primary methods- Methods carried out by the researcher themselves.

   • Questionnaires
     • Closed questions- Fixed choice, often a tick box, quantitative data
     • Open questions- in depth answers, find out reasons behind answer, qualitative
     • Advantages: cheap, easy, can get to many geographical locations, not face-to-face so truthful
     • Disadvantages: low response rate, closed questions lack of detail, may not understand questions