Advertising

Advertising

1. Is the public promotion of something such as a product, Services, business, or event, to attract or increase interest in it.

   • Advertisers use humor, creativity, style, and originality to create an image
     • Types of Media
       • A medium is a channel or system of comunication Media are the members of the mass media.
       • Mass media are channels of comunication, such as television, radio, and Newspapers.
         • Advertisements
           • Are delivered to consumers through mass media.
             • Newspapers
               • Are the main advertising medium in the United States.
                 • Newspapers allow advertisers to target people whithin a certain area.
                   • Magazines
                     • Most magazines are national and appear every week or every month.
                       • Many magazines offer regional editions for different parts of the country.
                       • Television
                         • Television advertising combines Sounds, images, and motion.
                           • Direct-Mail Advertising
                             • Direct-Mail Advertising is the biggest advetising medium after television and Newspapers.
                               • Directory Advertising
                                 • Directory Advertising appears mostly in phones books. It is especially useful for local advertisers.
                                   • Radio Advertising
                                     • Radio ads can reach a wide audience. However, the y May Not be as affective as TV or magazine
                                       • Online Media
                                         • The two main types of online ads are pop-up and banmer ads.
                                           • Advertising Agencies
                                             • Is a business that specializes in developing ads and ad campa ig a for it’s clients.
                                               • Media measurement
                                                 • Media planners are concerned with the correct medium to use and it’s costs.
                                                   • Media Audiences
                                                     • TV audience measurement is based on diaries and viewer data collected
                                                       • Media Rates
                                                         • Media costs vary greatly, not just with type of media but Also geographic location and audience
                                                           • Print Media Ad Rates
                                                             • Ad Rates for newspapers and magazines are based on circulation, or the Number of people who but them.
                                                               • Broadcast Media Ad Rates
                                                                 • The costs of TV and radio ads depends on the size of the audience, the reach of the station, and the time of day an ad js broadcast
                                                                   • Internet Rates
                                                                     • The costs of Internet Advertising is based on the type, size, and format of ads.
                             • Direct-Mail advertising consists of ads sent by mail to people’s homes and business
                         • TV ads can be informative, entertaining, or creative.