Advertising

What the resources cover

This unit looks at how adverts are made, placed and judged. Many resources are about persuasion. The quiz Persuasive Techniques in Advertising asks which technique a line uses, such as the claim that 10 million people have tried a product. Secrets from the Science of Persuasion looks at the shortcuts people use to influence decisions, including reciprocity.

Others focus on media. Lecture 7: Media Planning separates scheduling decisions (how long and how often to advertise) from selection decisions (where to advertise). Week 8: Broadcast Media/Print Media/Support Media compares radio, TV and print.

Where to start

1. Begin with the mind map Methods of Advertising for a quick overview of channels such as radio, newspapers, magazines, billboards and word of mouth.
2. Try Persuasive Techniques in Advertising to test how well you can name what you see.
3. Move on to Lecture 7: Media Planning once the channels make sense.
4. Use the Advertising slogan flash cards to link well-known lines to brands.

Using quizzes and maps together

Read a mind map first to see how ideas connect, such as Message Strategies, Creative Strategies or The Language of Advertising Claims. Then take a quiz on the same theme. Where you miss a question, go back to the map and flashcards. The mind map Designed for sound off. Delight with sound on is a handy case for digital work, as it covers visual storytelling for mobile ads.

Digital and applied material

For online topics, look at YouTube advertising and Digital and Direct-Response Advertising. The quiz Digital Media Sales Exam Certification asks, among other things, what the D in DSP stands for. Flashcards such as Desires/Human Needs to which Ads Appeal & Target Audience help with audience thinking.

Where it fits

Advertising sits in the Branding and Marketing Communications strand of Marketing, advertising and sales. Pick one resource that matches what you are studying and start there, then make your own maps and flashcards to fill any gaps.