Chapter 7

Chapter 7

1. Solution (So)

   • Lean startup basics
     • Base Business Model
       • Forming your mission
         • What do we do? How do we do it? Who do we do it for? What value are we bringing?
         • Leveraging the base board
           • Envisioning
             • Entrepreneur (En)
               • What are my motivatons? What are my strengths? How do these all play into this effort? Where do iI see myself as an entrepreneur in five years?
             • Idea (Id)
               • What is my idea? How did I get this idea? Is this idea something I am passionate about? What is my company name? What do I want customers to think about my company? What do I evision my company will become in five years?
           • Assesing Opportunity
             • The Opportunity
               • What does our business do? How will we make money? What trends support our business? What do others think of this idea?
             • The Market
               • How big is the potential opportunity? What should be our initial market focus? Who is oue real competition? Who are our customers? What do we know about them? Why would they buy our product? How will we reach them?
             • Competitive Advantages
               • Strengths Weakness Opportunities Threats Necessary resources
           • Evolving strategy
             • Company goals
               • What do we want to achieve? What is our mision statement? How will this goal translate to our value proposition?
             • Value proposition
               • What is our value to the costumer? What is our stated value proposition? How is this value driven by our goals?
             • Marketing, Sales and go-to-market strategies
               • Who are our customer segments? What type of relationship do we want with them?
             • Operations and financial
               • Revenue and Cost structure
           • Operations
             • Key activities, players & partners
               • Problem, Solution, and Metrics (Psm)
               • Customer segment and Relationships
               • Solution Channels
                 • Fixed retail, pop-up, physical product, franchise, online presence, mobile app, e-commerce
               • Growth
               • Assesment and adjusment
               • Customer adquisition cost
       • Competitive Advantage
       • Value Preposition
       • Exploring base model scenarios
         • Expertise
         • Collaborative consumption
         • Freemium/Subscription
         • Licenses
         • Collaborative Creation
         • Network Marketing
         • Communities
         • Auctions
       • Thoughts on financial models
         • 1.- Understanding the drivers revenue
         • 2.- Understanding the drivers of expenses
         • 3.- Income statement
         • 4.- Balance Sheet
         • Cash Flow Statement
       • Building your minimum viable product (MVP)
         • Explainer video
         • Landind page
         • Wizard of OZ MVP
         • Concierge MVP
         • Piecemeal MVP
         • Raise funds from customers
         • Single Feature MVP
       • The art of the Pivot
         • Customer Pivot
         • Technology Pivot
         • Product Pivot
         • Market Segment Pivot
         • Revenue Model Pivot