Zusammenfassung der Ressource
Opportunities for Business
Growth
- Additional information and assistance for
transition to Australia
- Target
- Students
- Expats
- High net wealth families
- Specialised products and services
- Alliances with local banks
- Local Bank Promotions
- Marketing overseas
- Billboards
- TV Ads
- Financial Magazines
- Home Loans Products
- Increased advertising for CBA home loans
- Investment game app
- Helps to educate and
empower the public
- Helps to promote real estate
investment
- Partnership with Domain to
sponsor each other's
products
- Acts as advertising
for CBA home loans
- Market revival
- Australian dollar depreciation
- Increase in foreign investment
- Increasing house prices
- Higher mortgage potential for buyers
- First home saver account maturity
- Tap into CBA's younger customers
- Offer free home loans and real
estate investment advice
- Expansion into Asian markets
- Opportunities to expand on institutional banking arm
- Indian business opportunities in
technology and consumer durables
- Vietnam - the new manufacturing hub for
big corporations
- Profitable business private banking markets
- Japanese economic recovery
- Wealthy businessmen and families
- Achieving a more global presence
- Promote online banking to
limit requirement of branches