Gamification

Gamification

1. What is Gamification?

   • is about using
     • Game thinking
     • Game elements
     • In a non-game environment
     • To increase target behaviour and engagement
   • Game or Gamification?
     • A full game is not Gamification
     • other subjects that can be confused with Gamification
       • Serious games
         • the mostimportant goal is outside of the game itself.
       • Playful Design
         • is not a whole gaming experience, only parts of games are used.
       • Toys
         • there are no specific goals, rules or meaningful choices
   • Examples
     • Foursquare
       • it’s important that users share their location
     • LinkedIn
       • makes money by selling advertisements
     • Amazon.com
       • The challenge is the customer reviews not only the quantity, but also the quality.
   • Gamification and website optimization
     • help to stimulate certain behaviour
       • Profile completion
       • Improve review quantity
       • Improve review quality
       • Increase usage frequency

2. What can Gamification be used for?

   • Use for
     • Promotion
     • Employee productivity
     • Behaviour change
     • Loyalty
     • Education

3. What’s so engaging about games?

   • can make people feel good, by continuously offering challenges that can be over won
     • small challenges,
     • bonuses
     • random surprises.

4. Gamification Design Framework

   • Define business objectives
   • Delineate target behaviour
   • Describe the players
   • Devise the activity loops
   • Don’t forget the fun
   • Deploy the appropriate tools

5. Rewards

   • are an important aspect
   • wrong use of them can even prove counter effective