Learning and memory

Learning and memory

1. Learning involves

   • a change in the content or organization
     • What we know
     • concrete behavior
   • animal experiment

2. classical conditioning

   • Operant conditioning
     • The punishment is the opposite.
     • individual does something and is rewarded.

3. reinforcement and extinction schedules.

   • different reinforcement schedules:
     • fixed interval
     • fixed relationship
     • variable relationship
   • , the configuration
     • necessary to teach the consumer the desired behavior

4. Vicarious Learning

   • observing through others

5. techniques to improve memory

   • test
   • fragment

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