Market basket analysis

Market basket analysis

1. frequent itemset mining

2. products purchased together

3. strength of association

4. pattern of co-occurance

5. if then association rules

   • if: antecedent
   • then: consequent

6. itemsets

   • frequent itemsets
   • closed itemsets

7. constraint based rule mining

   • provide meta rules
   • additional mining constraints
   • declarative data mining query language and user interface
   • categories
     • guide the process so efficient mining
     • antimonotonic
     • monotonic
     • succinct
     • convertible
     • inconvertible