Globalization and Consumer culture.

Globalization and Consumer culture.

1. The expression consumer society is used to designate societies in which the consumption of citizens (demand) is oriented and directed according to the demands of the industry and not at the inverse, as had traditionally happened.

2. In the consumer society, producers promote new sales techniques to encourage impulse buying and to decant consumer decisions towards the acquisition of certain previously defined products.

3. The supporters of the consumer society maintain that every individual has total autonomy to develop their behavior for the purchase of goods and services.

4. The competition policy across the globe is paid heightened attention at both the national and the international level. Consumerism is likely to dominate the Indian market in the next millennium, thanks to the economic reforms ushered in and the several agreements signed under the World Trade Organization.

5. The man of our time, especially in Western industrial societies, but not exclusively in them, is considered to be driven to the consumption of products and more subtly, of images, of ideas, of ways of life - above his will, to through certain forms of imposition that you can sometimes recognize.