Trademarks

Trademarks

1. How do you distinguish?

   • It can be distinguished or identified by a word, a signature, a monogram, an image, a symbol, a logo or a combination of all these
     • What should be avoided in a brand?
       • Surname, geographical names, descriptive words of the products in question

2. What is it?

   • It is the symbol or brand that allows to identify products of a particular manufacturer
     • How is a trademark registration done?
       • In Colombia it is done through the superintendent of industry and commerce, it must be done since this trademark registration can be one of the most valuable assets in intellectual property that a company has
         • How can a registered trademark be exploited?
           • Who offers protection?
             • it is granted by the patent and trademark office of the country where trademark protection is requested
               • Registered trademark duration
                 • The use of a commercially registered trademark is 10 years but it is necessary to determine the commercial use during the first 5 years under the CTM system to maintain the registration
           • How to qualify for registration?
             • 1. must be distinctive not descriptive 2. Must not be able to cheat or confuse the brand
           • by licensing the brand to other companies, in franchise businesses, in the general value of the company in case of an acquisition
             • You must choose the name or logo (device) for the company
               • Perform a trademark search to verify that there are no conflicting brands since they cannot be similar or visual or phonetic brands

3. Trademarks or service marks

   • provide protection for goodwill and reputation in products and services
     • allows the development of products and perform an improvement process on these
       • Keep in mind that only the brand and its licensees can distribute the products