Zusammenfassung der Ressource
What kind of media institution might distribute
your media product and why?
- What is a media institution?
- A media institution is a company
that disperses and distributes a
media product for audience
consumption.
- What genre is my
media product?
- The genre of my media
product is Social Realism.
- Social Realism is defined as a realistic
depiction of art and contemporary life, with
an emphasis to focus on current topical issues
that relate to distinctive social problems.
Social issues are the forefront of the themes
that lay initially behind them.
- Themes
- Money
- Drugs
- Sexuality
- Immigration
- Unemployment
- Prostitution
- Abortion
- Alcoholism
- Domestic abuse
- Disability
- Style
- British Social Realist texts are
associated with showing a clear
preference for content over style.
- Social Realism's style has often
been described as gritty for this
will illustrate not only the visual
content but it can also highlight
the attitudes and behaviour of a
particular character.
- Texts can also exhibit a tension
between 'sociological' and
'poetic' realism.
- Poetic Realism
- Theorist Roger
Manvell called
poetic realism of
British New Wave
films 'Industrial
Romanticsm'
- Theorist Higson explained
that poetic realism is where
the visual and aural signs of
surface realism meet with
the moral realism. Surface
realism is a connection to
life as it is lived in society.
- The stylistic techniques, that
poetic realism focuses on is a
sequence of establishing shots
to emphasise a sense of place
with wide-angled and long
shots of urban landscape. This
is to convey detailed images
that depict location,
representation and identity.
Usually focuring on characters
living on the margins of life -
Working class, unemployed,
criminals.
- What media institutions have distributed Soical
Realist films before and what themes and issues do
these films contain?
- Icon Film
Distribution
- Sweet Sixteen
- Peer Pressure
Drug Abuse
Crime
- Looking for Eric
- Violence
Depression
Suicidal Urges
- Precious
- Poverty
Racism
Violence
- Ae fond Kiss...
- Sexuality
Religion
Violence
- Pathe Distribution
- Adulthood
- Gang Culture
Gun Crime
Violence
- Ratcatcher
- Alcoholism
Bullying
Poverty
- Outlaw
- Violence
Gang Culture
Crime
- Artifical
Eye
- Fish Tank
- Teen Pregnancy
Gang Culture
Poverty
- The son
- Theft
Deception
Depression
- Last Resort
- Immigration
Romance
Loneliness
- Verve Pictures
- Bullet Boy
- Ethnicity
Violence
Crime
- Red Road
- Loneliness
Deception
Sexual Abuse
- The Arbor
- Teen Pregnancy
Alcoholism
Physical and
Mental Abuse
- Axiom
Films
- Half Nelson
- Drug Abuse
Ethnicity
Violence
- Vertigo
- Shot Gun Stories
- Poverty
Violence
Rivairy
- London to Brighton
- Prostitution
Violence
Abuse
- Channel Four
films
- My Name IS Joe
- Unemployment
Alcoholism
Romance
- Trainspotting
- Drug Abuse
Sexual Abuse
Crime
- Dogwoof
Pictures
- Man Push Cart
- Immigration
Loneliness
- Optimum
Releasing
- Blind Shaft
- Unemployment
Poverty
Crime
- Tyrannosaur
- Abuse
Domestic
Violence
- This is England
- Gang Culture
Racism
Poverty
- Twentieth
Century Fox Film
Corporation
- Nil By Mouth
- Drug Abuse
Violence
- United
Artists
- Kes
- Poverty
Deprivation
Abuse
- ITV
Central
- Made in Britain
- Crime
Violence
Racism
- Why do these
Institutions have an
interest in theses
productions?
- UK Independent film
distributing companies:
Artifical Eye, Axiom films,
Dogwoof, Icon Film, Verve
Pictures and Studio Canal UK
(Previously known as Optimum)
- All have a strong focus on
'Social Realism'
- What is the
Rationale?
- Cultural Value
- Themes and
issues that are
specific to the
British social
culture
- The exploration
of British
identity
- There is an
important value
for a British
audience
- There is a
national
British
interest
- Production Style
- Low budge production.
Therefore, if it becomes
successful it will
generate a profit
- Amateur actors with no or
limited acting experience
- Natural
established
locations
- Know Their Target Audience
- Demographic
Venues
- Independent
Cinema chains
- Everyman Cinema
- Picture
house
- Art Houses
- Arnolfini
- Online
services
- Social
Networking
- By knowing their
target audiences
they create a
different style of
promotion
- This would be unique to aesthetically appeal to
and entice a specific type of audience that would
be indentified by AGE,GENDER, ETHNICITY OR
STATUS
- To widen a potential
audience for 'Social
Realist' texts, the previous
categories usually
combine
- This is England,
Directed by
Shane Meadows
- Where and how do they advertise?
- Social Realism
films have low
budgets and
therefore finance is
tight
- Independent
Billboards
- Demographically
placed posters
- Film
Magazines
such as
'Sight &
Sound'
- Radio
- Social
networking sites -
Twitter, Tumblr
and Facebook
- Websites
such as IMDb,
You Tube
- Hand out
leaflets near
Universities
- Understanding of Media Language
Conventions within the Genre
- Media language
conventions whether
in micro or macro
form will connote a
representation of
individuals, couples,
groups, events o
places.
- Written Language
- Written language will
take the form of the
represented
- Visual Language
- This refers to technical
language, conveyed by
camera techniques and shots
that can become symbolic.
- Aural Language
- Refers to non
diegetic and
diegetic sound
- Non Verbal Language
- Refers to body
language and
facial
expressions
- Verbal Language
- How the
language is
delivered
- My Product
- Themes
and
issues
- Transgender
- deception
- Fear of
rejection
- Isolation
- loneliness
- insecure
- What kind of media
institution might
distribute my media
product?
- ICON Film
Distribution
- UK Leading
distributor
- Artifical
Eye
- British company that
specialises in home
entertainment and
distributing to art
houses and
independent cinema.
- Verve
Pictures
- They specialise
in the release of
Independent
film for cinema
and DVD. 75% of
their releases
are from a 1st
time director.
- Axiom
Films
- British
International
film
distributor
- Dogwoof
Pictures
- British company,
known for social
issue documentaries
Eg. Dirty Oil, Food.
Cisco a technology
company are in the
process in building,
Dogwoof, a social
media website that
will platform new
film releases.
- WHY?
- They understand the media
language conventions of the
genre and can produce
advertising according to
those conventions.
- They have British
cultural value
- The production
style appeals
- They know who their
target audiences are and
how to attract a potential
wider market.
- They know demographically
where to advertise
- Are there any
other companies
and why
- Pathe
- Channel Four
Films
- Twentieth
Century Fox Film
Corporation
- United
Artists
- ITV
Central
- I may attract attention from
these kind of companies because:
- Compelling story line
containing a topical
theme.
- I had no budget, therefore my
product could generate them
a good sustainable profit.
- The narrative within my product
has not been widely explored in
film content, within this genre.
- They have all dealt with
Social Realism films
before.
- A strong focus on
Social Realism
- StudioCanal
UK
previously
known as
Optimum
Releasing
- Based in London,
they have an
interest in
independent
British films
- Age
- Gender