LOCALIZATION MIND MAP

LOCALIZATION MIND MAP

1. Localization

   • Meet local consumer expectations
     • Target market/culture
   • Allows a better web ussage
   • Avoid misscomunication
     • Missmatch with the local culture

2. Localization challenges

   • User interface (UI) localization
     • Menus
     • Forms
     • Tables
   • Meet consumer linguistic expectations
   • Cultural customization
   • Documents
     • Polices
     • Procedures
     • Instructions

3. Global gateway pages

   • Redirects to specific site

4. Language negotiation

   • Choose from different languages
     • Same Website
     • Select browser language

5. Geolocalization

   • Locate through IP Adress
   • Deliver target content
   • Block unwanted content

6. Culturally customizing websites

   • Cultural consistency
     • Culture
       • Set of believes and customs
       • Influence how people act
       • Changes from country to country
   • Importance of semitomics
     • Social signs
       • Icons
       • Index signs
       • Symbols
       • Conpatibility wth the social context
     • Colors
       • Symbolic value
         • Combinations: Different meanings
           • moods and emotions
   • Importance of cultural values
     • Values determine behaviors
       • Individualism vs collectivism
       • Uncertainty avoidance
       • Power distance
       • Maculinity vs feminity
       • High vs low context
     • Influence on consumer motivations and choices
   • Writing styles
     • HIgh context
       • Close conections
         • Non-verbal cues
           • Collectivist
     • Low context
       • Logical and explicit
         • Direct and clear
         • Impersonal
   • Translation insights
     • Grammar
     • Sentence structure
     • Vocabulary
     • Formatting

Bilder und Dateien der Mindmap