The multi-store model of memory

The multi-store model of memory

1. Short term memory

   • Capacity
     • Miller 1956
       • Also found chunking best method of remembering
     • 7+/-2 pieces of information
   • Duration
     • Peterson and Peterson
       • Found that preventing rehearsal leads to loss of information
     • 18-20 seconds
   • Encoding (the way which memory is changed so it can be stored)
     • Conrad
     • Mainly acoustic (sound)