PSYCHOGRAPHICS

PSYCHOGRAPHICS

1. VARIETY SEEKERS

   • A variety of different types foods to provide customers with new products

2. BUDGET CONSCIOUS

   • Budget conscious are consumers who have a limited when it comes to shopping at a supermarket

3. SMART SHOPPERS

   • Consumers that do research by looking on the catalogues and weekly specials

4. GORMET FOCUS

   • Higher quality of fruits and vegetables

5. ON THE GO

   • This market segment is for customers that have a busy lifestyle and do not have the time to cook and prepare foods. This is why supermarkets include frozen meals, snacks and other convenience foods

6. HEALTH AND NATURAL

   • To provide customers with a health food section
     • Special Diets
       • Gluten Free
       • Vegan
       • Lactose Intolerant
       • Keto
       • No Sugar
       • Low-carb

7. HERE WE GO AGAIN

   • Customers see this as a chore, as they are looking for it to be quick, easy and affordable. this is why some supermarkets do online shopping and delivery.
   • Online shopping
   • Delivery
   • Self- Serve Check outs

8. Fast and Furious

   • Customers want to do their groceries quickly