Chapter 7: Relationship Marketing

Beschreibung

Services marketing
carli.dutoit
Mindmap von carli.dutoit, aktualisiert more than 1 year ago
carli.dutoit
Erstellt von carli.dutoit vor etwa 9 Jahre
112
0

Zusammenfassung der Ressource

Chapter 7: Relationship Marketing
  1. The evolution of customer relationships
    1. Strangers
      1. Acquaintances
        1. Friends
          1. Partners
          2. Benefits
            1. For customers
              1. Confidence
                1. Social
                  1. Special treatment
                    1. For firms
                      1. Economic
                        1. Customer behaviour
                          1. HRM
                          2. Relationship development strategies
                            1. Core Service provision
                              1. Switching Barriers
                                1. Customer Inertia
                                  1. Switching Costs
                                  2. Relationship Bonds
                                    1. Financial Bonds
                                      1. Social Bonds
                                        1. Customisation Bonds
                                          1. Structural Bonds
                                        2. Challenges
                                          1. wrong segment
                                            1. Not profitable in the long term
                                              1. Difficult customers
                                                1. customers may not want relationships
                                                Zusammenfassung anzeigen Zusammenfassung ausblenden

                                                ähnlicher Inhalt

                                                3.1 Keywords - Marketing
                                                Mr_Lambert_Hungerhil
                                                Digital Marketing Strategy - The Essentials
                                                Micheal Heffernan
                                                What is Marketing?
                                                Stephanie Natasha
                                                Marketing and Distributing
                                                Shannon Clarke
                                                Design Tips for Non-Designers
                                                Micheal Heffernan
                                                Business Studies: Marketing
                                                Harriet Glover
                                                Calculating Content Marketing Strategy ROI
                                                Rebecca Tarpey
                                                Relationship Marketing and Customer Relationship Marketing
                                                Madeline Briscoe
                                                Sensory Marketing
                                                Paisley Williams
                                                Unit 3.1: Marketing
                                                nk_
                                                Chief Marketing Officer (CMO)
                                                takhmina1995