Advertisement

Advertisement

1. TV

   • Short
     • ~30s
   • To the point (Sometimes)
   • Don't give a lot away
     • Enquire more
       • Buy product?
   • Wide audience

2. Billboard

   • Large format
   • Large audience pool
   • ~2-3s
   • Enquire more
     • Buy product?

3. Magazine/Newspaper

   • Specific target audience
     • Has to appeal to target audience
   • Advert
     • DPS
     • Full page
       • Half
       • Quater
         • Eighth
     • Run through
   • ~5-7s

4. Word of mouth

   • Simple
   • Almost zero cost
   • Proven effective

5. Social Networking

   • Facebook
     • Paid advertisements
     • Global reach
       • Many levels of advertisement
     • Most popular social network platform
   • Twitter
   • Instagram
     • Hashtags
       • Trending
         • Interest
         • Long exposure
         • 1,000's of viral/organic viewers
   • Free
     • Viral
       • Video
       • Picture
       • Wide reach