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| Question | Answer |
| What is Pay Per Click (PPC) Advertising? | Pay-per-click (PPC) involves websites or web pages hosting ads for other companies. If someone clicks an ad, they will be re-directed to the advertiser’s website. The affiliate recieves money if the ad is successful. |
| What is Email Advertising? | This uses Emails to market the company. Many people view this as spam and junk if sent as unsolicited bulk emails. The customer information is generally obtained through third parties. |
| What Are Pop-Ups and Banners? | These are adverts that appear at the top of web pages or on a seperate window. Most of the time they aqre animated in order to capture attention. |
| What Is Online Advertising? | Online advertising is using the internet to promote products and services. |
| What Are The Three Types Of Online Advertising? | 1) Email Marketing 2) Pay Per Click 3)Pop Ups/Banners |
| How might a company advertise on a search engine? | A company might advertise on a search engine by paying for the priviledge to appear at the very top of a results page. |
| How Might You Recognise A Paid Advert On A Search Engine? | Besdide the result there will be a little icon. On Google for example this icon is a small yellow triangle with the word 'Ads' |
| Which Style Of Advertising Utilises The Affiliate Model? | Pay Per Click (PPC) |
| What Is An Affiliate Website? | An affiliate is the host company for a PPC advert. |
| What Is A Disadvantage Of Using Emails To Advetise? | People will almosgt always delete the advert rather than read it. If teh company sends repeat emails there is a large cance the company will be added to the junk/spam folder. |
| What Is Spam? | Spam is where identical messages are recieved by a large number of recipients. |
| What Is Unsolicited Bulk Email? | This is where emails are sent to a recipient without requesting them. |
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