Types of Audience (Extra)

Types of Audience (Extra)

1. Primary Audience

   • The Target Audience

2. Secondary Audience

   • Viewers outside 'The Target Audience'
     • i.e: An Adult watching a Child's DVD or Film in the Cinema

3. Passive Viewing Audience

   • An audience that does not interact with the media product - this type of audience does not generate content of influence it either.

4. Active Viewing Audience

   • An audience that physically interacts with the media product and have an element of control over how they consume and interact with the product.