BEHAVIOR OF CONSUMER

BEHAVIOR OF CONSUMER

1. Study of individuals, groups or organizations

   • APPLICATIONS
     • Strategy marketing
     • Politics regulatory
       • Protect and help consumers
     • Marketing Social
       • Strategies and tactics of marketing
     • Individuals informed
   • ANALYSIS COMPONENTS OF MARKET
     • Consumers
       • Understanding of consumer
     • Company
       • Know how to satisfy to the client
     • Competitors
       • Know capabilities and consumer strategies
     • Terms
       • State of economy, physical environment, regulations and consumer development, company and competition
   • MARKET STRATEGY
     • Product characteristics, communication price, distribution
   • MARKET SEGMENTATION
     • Needs with the product
       • The capacity of satisfy the needs
     • Clients with needs Similar
     • Attractive segments
       • Select the market objectives
   • MARKET STRATEGY
     • Product
       • Anything that the consumer acquires
     • Communications
       • Advertising, forces of sale, relationships public packaging
     • Price
       • Amount of money owed pay to get the right
     • Distribution
       • Have the product available where target customers can buy it
     • Service
       • Auxiliary or peripheral activities that are carried out to improve main product or service
   • DECISIONS AND RESULTS
     • Firm results
       • Position of product
       • Satisfaction of client
     • Results individual
       • Satisfaction of needs
       • Consumption harmful
     • Results economic
     • Outcome physical
       • Try to minimize the environmental damage with products
       • Social welfare
   • NATURE OF THE CONSUMER
     • Influence internal and external
       • Factors influencing the consumers in categories is something arbitrary
     • Self-concept and Lifestyle
       • The thoughts and feelings of a individual on yes same, the products what do you buy, how use what you think.
     • Process of decision
       • It starts with the needs / wants
   • CONSUMPTION
     • Using and / or spending a product, a good or a service to meet human needs both primary and secondary