Introduce el texto aquí

Introduce el texto aquí

1. Observation

   • This is the research method called observation, and one of the clearest basic definitions we have found of observation as a research method tells us that it is ‘research characterised by a prolonged period of intense social
   • Merely asking about or reporting the activities people carry out in different social settings and situation
   • We refer to social scientific research of this kind throughout this chapter as ‘observation’,
   • Observation is an extremely handy tool for researchers in this regard. It can allow researchers to understand much more about what goes on in complex realworld situations

2. Focus groups

   • 3 Stages in conducting focus-group research
     • (1) Establish the group
       • (2) Develop your questions
         • (3) Conduct the focus group
           • (4) Analyse group data
   • Focus-group interviews are at the opposite end of the spectrum altogether, modified
   • A focus group is a carefully planned and moderated informal discussion where one person’s ideas
   • The product of a focus group is a unique form of qualitative information which brings understanding about how people react to an experience or product
   • The five ‘S’s of group interaction
     • ◆ synergism ◆ snowballing ◆ stimulation ◆ security ◆ spontaneity

3. Questionnaires

   • While questionnaires can be very detailed
   • Questionnaires can be difficult to design and analyse
   • information or data
   • Types of questionnaire
     • Closed questions
       • These are questions to which all possible answers are provided
     • Multiple-choice questions
     • Open-ended questions
     • Design issues and other considerations when using questionnaires
     • Maximising response rates

4. Content analysis

   • Within these instruments we have also discussed and detailed the procedures and conventions for recording responses to open-ended questions
   • data through a number of instruments including questionnaires, interviews and focus groups.
   • responses are transcribed for subsequent analysis
   • 5 Stages in the relational analysis process
     • (1) Decide on the question
       • (2) Frame the analysis
         • (3) Decide which types of relationship to examine
           • (4) Code and categorise the text(s)
             • 5) Explore the relationships
               • (6) Code the relationships
                 • (7) Analyse the relationships
                   • (8) Map the relationships
   • Content analysis flowchart
     • Identify the topic of your research
       • Establish content categories
         • Test the categories generated
           • Collect data
             • Analyse content of data and provide results

5. Interviews

   • They are often likened to a conversation between two people,
   • Interviews have long been used in research as a way of obtaining detailed information about a topic or subject
   • procedures
     • Draft the interview
       • Pilot your questions
         • Select your interviewees
           • Conduct the interviews
             • Analyse the interview data
   • If you intend to take notes or tape-record the interview, ask the interviewee’s permission.
   • Before you proceed with your questions, ask the interviewee if she has any questions about the research.