Cross-cultural variations in Consumer Behavior

Cross-cultural variations in Consumer Behavior

1. Culture

   • knowledge, belief, art, law, morals, customs
   • norms
     • rules that specify or prohibit certain behaviors
     • Sanctions
       • Penalties for violating norms

2. CULTURAL VALUES

   • VARIATIONS IN CULTURAL VALUES
     • Other-oriented values
       • Individual/Collective.
       • Youth/Age
       • Extended/Limited family
       • Masculine/Feminine
       • Competitive/Cooperative
       • Diversity/Uniformity.
     • Environment-oriented values
       • Cleanliness.
       • Performance/Status
       • Tradition/Change.
       • Risk taking/Security.
       • Problem solving/Fatalistic
       • Nature
     • Self-oriented values
       • Active/Passive
       • Sensual gratification/Abstinence
       • Material/Nonmaterial.
       • Hard work/Leisure
       • Immediate gratification
       • Religious/Secular.
     • CULTURAL VARIATIONS IN NONVERBAL COMMUNICATIONS
       • Time
       • Space
       • Symbols
       • Relationships
       • Things
       • Etiquette
       • Agreements

3. GLOBAL CULTURES

   • Demographics
     • populaion in terms of its size
   • purchasing power parity
     • cost of a standard market basket of products bought in each country

4. Fatima Alin Rivas Quezada 2RV3