Hispanic acculturation

Hispanic acculturation

1. global immigration & cultural diversification

   • importance of acculturation

2. immigrants bring cultural characteristics

   • as well as adapting

3. ethnic identity refers to individual's affilitation with a cultural group

4. adaptability

   • change to individuals ability to cope with and adapt to changes

5. 208 Hispanics

   • Miami area
     • English and Spanish questionnaires
       • conational peers
         • discourage friendship with host culture individuals

6. price, belongingness and satisfaction with original culture

   • reduced adoption of new culture

7. adhering individuals

   • anglo stores and brands
     • disloyal to hispanic stores
       • not hispanic brands
         • some don't want to be seen in ethnic stores
           • differentiation and segregation bad