Buyer decision Process - Air B'N'B

Buyer decision Process - Air B'N'B

1. Need recognition

   • Information search
     • Evaluation of alternatives
       • Purchase decision
         • Post purchase behaviour
           • Leave feedback
             • Online
             • Direct
           • Word of mouth
           • EWOM
         • Ease of purchase
         • Technology
         • Payment methods available
         • Security of data
       • Price
       • Facilities/services
       • Location
       • Feedback - review sites
       • Differentiation
     • Online
       • Ads
       • OTA
       • Social media
     • Travel agent
   • Messaging
     • Vacation
     • Visiting friends/family
     • Work trip

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