Innovations that impacted society

Innovations that impacted society

1. Marketing is a social system

2. Necessity is the mother of invention

   • Society Needs met by Resources
   • Resources
     • available
     • Developing
     • Newly developed / available
     • imagined [what if there was ….]
   • Other forces impact on society needs
     • Political; legal; economic; natural
   • Needs [wants] constantly changing / growing

3. Resource

   • Existing and available
   • Renewable / non-renewable
   • Efficient / not so efficient /
   • Harmful / external negativities
     •  Why do we use x resource?
     • Path dependence and lock-in
   • Search for new resources - why

4. Discovery

   • Exploration i human curiosity and spirit of adventure
     • fear, discontent desire more secure future
   • Discoveries order of things: embedded social systems

5. A history of discoveries

   • The Wheel
   • Written Language
   • Abacus
   • Paper
   • Printing Press
   • Mass production

6. More Recently

   • contraceptive pill
   • Enter text here