Consumer choice during Covid-19

Consumer choice during Covid-19

1. During the lockdown

   • Consumers have been forced to shop differently
     • Reprioritizing what is essential
     • Online shopping

2. What did consumers buy?

   • Most consumers leaving their houses for
     • grocery stores
     • Drug stores
   • Panic buying
     • Sellers forced to limit the number of purchase
       • Sanitizer
       • Toilet paper
   • In the next 12-24 months
     • Consumers are going to have less money
     • Many people will be unemployed

3. What product did consumers buy the most during COVID-19 ?

   • Household cleaners and soap
   • Vitamins and supplements
   • Hair color
   • Coffee

4. What products did consumers stop buying during the lockdown?

   • Cosmetics
     • People aren't wearing make up in their homes
   • Sun Care
     • People aren't able to travel

5. Online shopping leads the way

   • Online systems
   • Advertising
   • Delivery

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