Hutton Moor

Hutton Moor

1. Strengths

   • Hutton Moor is a well know place
   • Within Hutton Moor they provide swimming lessons for young children
   • Good facilities
   • Images of some facilities on the website.

2. weaknesses

   • It is closed off
   • There isn't a lot of information on the website
   • The website doesn't say where about's it is which could make it hard for tourists to find.
   • quite high prices

3. Opportunities

   • It provides teaching pool
   • It provides disability access which makes it easier for disabled people to access.
   • They provide a baby pool and a large pool which ranges for the different age groups
   • They have a large inflatable in the pool on saturdays for children.

4. Threats

   • Other gyms in the area.
     • For example: virgin active, body tone gym ect..
   • Other swimming facilities
   • cheaper activities in other places
   • better day time activities in other places.

5. SWOT analysis definition

   • A swot analysis is a study which is undertaken by an organisation to identify and evaluate its internal strengths and weaknesses and its external opportunities and threats
   • STRENGTH: A strength is something you feel you are strong at and have no trouble or little trouble in completing.
   • WEAKNESSES: a weakness is something in which sometimes you have trouble in completing.
   • OPPORTUNITIES: An opportunity is something that could be a once in a life time thing or may not happen very often. For example if hutton moor held a fun fair on the field it may not happen for a while after that or may not happen again.
   • THREATS: A threat is something in which could be competition to you or your company. For example threats to hutton moor would be other swimming pools or other gym facilities.