Need Recognition

Need Recognition

1. Information Search

   • Evaluation of alternatives
     • Purchase Decision
       • Post Purchase Behaviour
         • Feedback Forms
         • After Sales Services
         • Availability of Spare Parts
         • Provide User Manuals
       • Offering Discounts
       • Free Home Delivery
       • Discount Cards
       • Good Store Atmosphere
     • Buzz Marketing
     • Customer Reviews
   • Google
   • Social Media Handles
   • Company Website
   • Trip Advisor

2. Billboards

3. Social Media Advertisements

4. TV Advertisements

5. Basic Physiological Needs