New Consumer Values

New Consumer Values

1. Changing consumer behavior

   • attributed to
     • New values
       • cost relationship
       • selfdefined virtues
         • selfendowed
         • used to
           • to interpret positively
       • listed in
         • Needs
           • Nice to have
         • Desires

2. Allow

   • Dominate
     • narrative between
       • Company
       • Consumer
       • Conversation
       • Not less useful what:
         • Brand
         • Marketing
         • Communications
   • Positive interpretation
     • Interested behavior

3. Fear

   • Warning
   • Scarcity
     • Consumer habits
       • Not conducive to wellbeing
         • Short term
         • Long term
       • Untenable
   • Rational answer
     • Conserve
     • Ration

4. Value System

   • Ecologism
   • Sustainability

5. Second set of values

   • based on
     • Perceived threat response