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Trailer Conventions
- What are film trailers? Film trailers are a short promotional clips
showing highlights of the film in order to provide an overall view of
the film to the audience .
- Why are they made? They are made to provide an overview to the
audience and enable them to understand the overall genre and basic
outline of the story. The purpose of making trailers is to promote the
film before the whole length film is released in order to make it more
popular between a wider target audience.
- How do they work? Trailers are made with various elements such as
camerawork, editing, mise en scene, sound, voice over etc. The trailer
consists of the best scenes used in the film so that it is appealing to
the audience and makes them eager to go and watch the film in the
cinemas.
- Who are they for? Commonly, a sense of genre is hinted in the trailer to position the
targeted audience. The target audience is attracted to the film trailer due to the typical
elements used in the trailer. For example, a setting scene of forest and ghosts may be
used to reflect the 'thriller/horror' genre in a trailer which'll attract the audience interested
in that specific genre.
- Where do we see them? Trailers are shown as a form
of advertisement on TV, YouTube and cinemas. They are
also shared online on platforms such as Twitter and
Facebook by the production company and the fans.
- When are they released? Generally, teaser trailers can be
released up to 10-12 months before the film is scheduled to
release. The purpose of the teaser trailer is to tease the
audience and to create a buzz among the fans who are awaiting
for the film before the film is even fully filmed and edited. This
means that advertising in advance increases the chances of
more people being able to view the trailer. The full trailer is
usually released about 2-4 months before the releasing date of
the film.
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