Qualitative Data Analysis

Qualitative Data Analysis

1. Information Recording

   • Data Summary Sheet
     • Recording Scheme/Production Coding
       • Respondents number
       • Number Coding for Answers
         • Open-ended Questions (post-coded)
         • Closed-ended Question (pre-coded)
     • Raw Data
       • Interpretation
       • Discussion

2. Descriptive Statistics

   • Frequency Distribution
     • Data Categories
       • Number of Cases to a Category
         • Category Frequency
           • Presented as
             • Tabulation
               • Simplest
                 • List Categories and Count Occurrences to give % of Whole
                   • Comments/Interpretation of Findings
                     • What do Results Mean
             • Bar Chart
             • Pie Chart
             • Graph
   • Measures of Central Tendancy
     • Group of Data
       • Most Typical Value
         • Mean
         • Median
         • Mode
   • Standard Deviation
     • "Degree in Which the Data is Spread Around the Mean"
     • Data should Fall in to Approx. Normal Distribution
     • Probability
   • Normal Distribution
     • Dependant on Normal Distribution of Data
       • Distribution Curve
         • Symmetrical and Bell-Shaped
         • Mode, Median and Mean Coincide at Centre of Distribution
         • Based on Infinite Observations
         • Single Mathematical Formula Describes Frequency Relation to Variable Value
   • Simplest Method
   • General Overview of Results
   • Percentage, Large Sample
   • Numbers, Small Sample

3. Exploratory Data Analysis

   • Coding Open-ended Questions
     • Questionnaires
     • Interviews
     • Complicated
     • Coding Ideas/Themes
       • Group Similar Answers
         • General Catagory
           • Sub-categories
             • Descriptive Analysis Method
             • Inferential Analysis Method
               • Suitability (nature of data/type of measurement/sample size)
     • Numerical Code

4. Inferential Statistics

   • Bivariate Statistical Analysis
     • Comparison of Results
     • Statistical Significance Test
     • Testing Differences in Scores
       • The t-test
         • Compare Differences in Mean Scores
         • SPSS Software
           • Mathematical Formula
             • Standard Deviations
           • Statistical Analysis
           • Used Alongside Excel
       • The Chi-square Test
         • Association Between Data
         • Only Nominal or Ordinal Data
         • Predicts Subject Group Catagories
         • Minimum 20 Subjects to a Study
         • 'Parametric Test'
         • Contingency Table
         • Frequency Comparison
           • Observed Frequencies
           • Expected Frequencies
       • Spearman Rank Correlation Coefficient
         • Non-parametric
         • Measures Difference in Ranking Between two Groups
           • Issues
           • Attributes
           • Factors
           • Dependant upon Number of Subjects
       • Pearson Product-Moment Correlation Coefficient
         • Parametric Test
         • Used to calculate Strong Relationships Between Data
           • Relationship can be Positive or Negative
             • Scale from ... +1 ... 0 ... -1 ...
           • Scatter Diagram
             • Independent Factors
             • Dependant Factors
         • Data Measured in 'Interval Scale'
     • Difference Between Mean Values
     • Results Support/Disprove Hypothesis
     • Referred to Hypothesis