Target Audience

Target Audience

1. Demographics

   • Ages range from 15 and over

2. Demographics

   • Ages range from 15 and above
   • Ethnicity isn't of any concern
   • Education level isn't to my interest as long as they know how to read and write
   • Their occupation will hopefully be travel and tourism.
   • Income can just be the average amount which is £611 a week, or, more approximately, about £31,772 a year
   • It doesn't matter what gender they are
   • The size of their family would be good if it's high because then they will be more likely to take part in events and activities

3. Psychographics

   • Their religion doesn't matter
   • Personality isn't any concern unless there like the outdoors or doing different activitiess
   • Their lifestyle will hopefully be quite healthy since it is more of an outdoor information kind of product (unless they want to know where the nearest restaurant is).
   • They will place their values into the outdoors and exploration. Maybe even some activities and events that take place
   • Their social status will be well known because they may involve more people to my interactive multimedia product and to the resort.