Stuart Hall's Reception Theory

Stuart Hall's Reception Theory

1. Stuart Hall believes that media products are encoded with ideas by the producers

   • Producers create stories and characters to convey a particular message to the audience

2. Stuart Hall's theory says that there are three different ways a person can percieve a media text

   • The Preferred reading is when the audience understands and accepts the intended message
   • The negotiated reading is when the audience accepts some of the messages made by the text but reject others.
   • The Oppositional reading is when the audience reject the message intended