Fairtrade

Fairtrade

1. What is a fair trade product?

   • Fair Trade goods are created to give farmers and workers a fair amount of money
     • The product cost therefore goes up too, but as them money goes to a good cause, many people are willing to pay more
   • The products are then shipped to popular supermarkets around the world
     • This extra money helps to build sustainable businesses in developing contries
       • Positive impact on small communities

2. Environmentally Friendly

   • Environmental sustainability is a key aspect of Fairtrade's view, set out on their website
   • What they do to be environmentally friendly
     • Energy and greenhouse gas emission reduction
     • Soil and water quality
       • The end product is therefore much healthier are it is completly natural as no additives have been added
     • Pest management
     • Biodiversity protection
     • Prohibition of genetically modified organisms and harmful chemicals
     • Waste management
     • prohibit the use of certain agrochemicals that are harmful to the environment and health and focus on reducing the use of pesticides

3. Sustainability

   • Fairtrade has been shown to increase standards of living and reduce risk and vulnerability for farmers and workers.
     • Fairtrade food always has a minimum price so there would be a consistency to the product
   • The product has to be sustainable, to make sure it can be sold all year round

4. Statistics

   • these statistics prove that people would be able to widely access fair trade products
     • There are currently 1,210 Fairtrade certified producer organisation in 74 countries over the world— this has a positive environmental impact on developing countries, allowing them to not be taken advantage of
     • 25% of all farmers and workers in Fairtrade are women—This has a positive social impact on equal rights for women through the world, setting a good example for social change and equality
       • Fairtrade products are now sold in more than 120 countries.
       • The Fairtrade mark is the most widely-recognised ethical label globally.
     • There are over 4,500 Fairtrade products in the UK—still a rather small number, there is a lot of room in the market for more products
       • 78 per cent of consumers recognise the Fairtrade mark– there is a clear gap in the market
       • One in every three bananas sold in the UK is Fairtrade.
     • In the UK, sales of Fairtrade products in 2012 reached £1.5 billion - an 18 per cent increase on the previous year.
       • Profitable

5. Fair trade mark

   • The Mark means that the Fairtrade ingredients in the product have been produced by small-scale farmer organisations or plantations that meet Fairtrade social, economic and environmental standards.
     • They also provide a high standard of living for the workers
       • keeping them safe and healthy
       • allowing them freedom of association and collective bargaining
       • to preventing discrimination and ensuring no illegal child labour
       • employers to pay wages that progress towards living wage benchmarks
       • Good living and working conditions

6. Products on the market

   • Fruit
     • Bananas
     • Dried Fruit
   • Vegetables
     • Beans
     • Mange Tout
     • Peas
   • Other
     • Coffee
     • Chocolate
     • Sugar
     • Tea

7. Target Markets

   • Baby/toddler
     • Bright colours
       • easy to eat
       • Soft texture
   • 10 - 19
     • Bold Packaging
       • Small budget
         • Single portion
   • 20 - 39
     • Working
       • Convenience food
   • 40+
     • Willing to spend more on quality items

8. Cost

   • Fairtrade food is more expensive
     • This is because the workers are paid more, the money has to come from some where
       • People are willing to pay more for good quality items, when their extra money is going to a good cause
         • like giving money to a charity

9. Organic

   • Links very wells to Fairtrade's standards
     • Synthetic pesticides and chemical fertilizers are not allowed
     • Healthier for people to consume
       • higher nutritional value
         • People trying to be healthier are more likely to buy

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