Wading in the Value Stream

Wading in the Value Stream

1. Value Stream

   • Is comprised of all activities undertaken to provide value to the customer
   • Destroying real value is more wastefull than eliminating time
   • Your job is to discover the value

2. Big business plan was an assurance document, despite it´s fictional quality

   • To predict the market, you have to be in a known market
   • To discrupt, you must create new markets

3. The Technology is marketable: it´s groundbreaking

4. Scientific reserch

   • Tangible, or at least factual

5. Core metrics

   • What customers want, it doesn´t mean customers know whatt they want

6. Big Waste

   • Spending a year building a product no one wants
   • Spending six months looking for investors
   • Writing a business plan for four months to convince an investor

7. Small Waste

   • Opportunistic and Shotgun sales
   • Product feature mongering
   • Great marketing for a crappy product

8. Startup Value stream

   • Business Planning/ Investments/ Product Development/ Marketing/ Sales/ Feedback

9. Value strem might

   • Validate idea/ Validate product/ Validate marketing and sales/ Validate growth engine

10. Web-based businesses

    • Acquisition, Activation, Retention, Revenue, Referral

11. Customer State

    • Passionate, Satisfied, Hopeful, Convinced, Trusting, Intrigued, Aware

12. Customer Action

    • What specifically is the customer doing that indicates the state they are in

13. Conversion, Funnel, Acquisition Channel

14. Measure

    • The customer´s progress through the various stages

15. Business Action

    • Business needs

16. Minium Viable Product

    • Overbuilding makes it more difficult to undersant what is the must-have part of your product
    • Imagine the product from the outside in