Zusammenfassung der Ressource
Project Goals and Objectives
- Goals/Visions and objectives/mission objectives are statements that describe what the project will
accomplish, or the business value the project will achieve.
- Goals/Visions
- are high-level statements that
provide the overall context for what
the project is trying to accomplish.
- It is important to understand business
and project goal statements.
- Goals are important from a business
perspective and must support
business goals.
- Project Goals:
- statements about the general aims or purposes of projects.
- broad and show long-range (in projects timeline) outcomes.
- Used primarily in policy making and general program planning
- characteristics of a goal statement
- The goal should reference the business benefit in
terms of cost, speed and/or quality.
- Even if the project is not directly in support of the business, there should be an indirect tie.
- If there is no business value to the project, the project should not be started.
- may take many projects over a long period of time to achieve the business goal of an organisation.
- Example: “Increase the overall satisfaction levels for clients calling to the company helpdesk.”
- Objectives:
- Brief and clear statements that describe the desired outcomes or deliverables of the project
- Must be measurable (acceptance criteria).
- Must fit within the overall goal
- Attention is focused on the specific types of deliverables
Anmerkungen:
- that projects are expected to produce and deliver at the end of the project.
- Objectives are intended results of activities and outcomes.
- Objectives specify what is expected and describe what should be measured and assessed; outcomes
are products or services produced and are the objects of assessment.
- Characteristcs
- more concrete and specific than the goal statement
- measurable
- achievable and realistic.
- time-bound
- refer to the deliverables of the project
- must address BUSINESS issues
- Difference: Obj vs Goal
- Both terms use the language of outcomes.
- The characteristic that distinguishes them is the level of specificity.
- Goals express the intended outcomes in general terms
and objectives express them in specific terms.
- Deliverables
- The objectives should also be achieved through the
completion of one or more deliverables, which are
the items the project team is expected to provide.
- If an objective cannot be achieved based on the
completion of one or more project deliverables, it is
probably written at too high a level or perhaps it is
an invalid objective for the project altogether.