Mode of Address

Beschreibung

A LEVEL Communication and Culture Mindmap am Mode of Address, erstellt von jodiebawden1 am 19/03/2014.
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Mindmap von jodiebawden1, aktualisiert more than 1 year ago
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Erstellt von jodiebawden1 vor etwa 10 Jahre
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Zusammenfassung der Ressource

Mode of Address
  1. Who does the text think I am?
    1. Mode of address is the concept referring to the process that takes place within a text to establish a relationship between the addresser and addressee
    2. How media texts and media organisations address audiences
      1. Media texts invent a fictional image of their preferred audience
      2. Discourse analysis consists of characteristics of the imagined viewer
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