Audience Appeal (2)

Audience Appeal (2)

1. What affects the way in which an audience responds to a text?

   • Gender
     • Different genders will respond differently to television programmes.
   • Age
     • Young children will respond differently to television programmes compared to their grandparents.
   • Ethnicity
     • Different ethnic groups may have beliefs which affect their response to a media text.
   • Cultural Factors
     • The culture of the consumer may affect their response to a media text.
   • Situation
     • Who you are consuming the product with can also affect the consumer's response.
   • Do not think of stereotypes!

2. Measuring an audience

   • Viewing and listening figures
   • Box office takings
   • Newspaper and magazine sales
   • Website hits
   • Followers and shares on social media platforms
   • Ratings and subscriptions on YouTube