Zusammenfassung der Ressource
Interpersonal Relations
at Coca-Cola
- Motivation
- Definition
- Stimulate desire and
energy in people to be
continually interested and
committed to a job, role or
subject, or to make an
effort to attain a goal.
- Within this company
- Coca-Cola is extremely
committed to be a great
place to work, where people
are inspired to be the best
they can be.
- How?
- Training and Mentoring
- The company offers a
number of development
programs to encourage
and motivate employees.
- Coca-Cola University
- An on line teaching
environment for
employees.
- Developmental
forums
- Forums that
offer teaching
opportunities
- Short term asignments
- Employees have the
opportunity to work in different
fields, and learn from this
experiences
- Financial Rewards
(External incentives)
- Coca-Cola also offers financial
rewards to motivate employees to
reach greater performance.
- Coca-Cola Red Tag program
- Rewards employees with travel and
merchandise as a way to recognize
good performance
- Employees's children can
qualify for scholarship
funds
- Car discounts
- Discounts on
merchandise
- Working Environment
- Social exchange and
equity theory
- Coca-Cola offers an
energizing environment to
motivate their employees
- In which employees
have access to
- A cafeteria
- A dry cleaning
- Free parking
- A store
- Credit Union
- Leadership
- Leadership is defined as the process of guiding
and directing the behavior of people in the work
environment.
- Coca-Cola has distinguished
themselves for being a leader
company in their sector
market. Furthermore, they
have also been acknowledged
for having great leaders that
were able to position them as a
top brand
- In 2013, Coca-Cola announced the hiring of new senior
leaders to operate 3 areas: Coca-Cola International,
Coca-Cola Americans and Bottling Investments Group to
improve productivity and leadership
- Positive Leadership in Coca-Cola
- Coca-Cola celebrates 25 years of
positive leadership by launching
remarkable Coke Scholars
- Communication
- Communication can be defined as
the transmission of a message
from a sender to a receiver in an
understandable manner.
- The importance of effective
communication is immeasurable
in the world of business and in
personal life.
- Verbal communication
- Coca-cola needs to be in direct
contact with its customers and employees
through verbal communication.
- Through its production
centres, the company has
the opportunities to talk to
customers about all issues.
- Through Employee Insights
Survey, where employees are insight
on how the company is run and
how things can be improved.
- Non verbal communication
- Coca-Cola is well known for its publicity
- creating an image by which
people can identify themselves
with the product, using non
verbal communication
- Persuasion represents one
of their strongest assets
- Teamwork
- Definition
- The process of working
collaboratively with a group of
people in order to achieve a goal.
- For Coca-Cola it is really
important to promote teamwork,
given that its the most
productive way to achieve the
goals.
- Coca-Cola uses the trait theory
to hire professionals with
specific traits, that allow them to
operate in a multicultural
environment.
- Diversity is really important
for Coca-Cola, since
multidisciplinary groups
provide a huge variety of
skills, creating a more
complete and rich
environment
- At Coca-Cola there is a great opportunity to
work on teams that have several
backgrounds. As a transnational enterprise
Coca-Cola works on unifying people using their
commitment to the company and desire to add
value and make a difference.