Interpersonal Relations at Coca-Cola

Interpersonal Relations at Coca-Cola

1. Motivation

   • Definition
     • Stimulate desire and energy in people to be continually interested and committed to a job, role or subject, or to make an effort to attain a goal.
       • Within this company
         • Coca-Cola is extremely committed to be a great place to work, where people are inspired to be the best they can be.
           • How?
             • Training and Mentoring
               • The company offers a number of development programs to encourage and motivate employees.
                 • Coca-Cola University
                   • An on line teaching environment for employees.
                 • Developmental forums
                   • Forums that offer teaching opportunities
                 • Short term asignments
                   • Employees have the opportunity to work in different fields, and learn from this experiences
             • Financial Rewards (External incentives)
               • Coca-Cola also offers financial rewards to motivate employees to reach greater performance.
                 • Coca-Cola Red Tag program
                   • Rewards employees with travel and merchandise as a way to recognize good performance
                     • Employees's children can qualify for scholarship funds
                     • Car discounts
                     • Discounts on merchandise
             • Working Environment
               • Social exchange and equity theory
                 • Coca-Cola offers an energizing environment to motivate their employees
                   • In which employees have access to
                     • A cafeteria
                     • A dry cleaning
                     • Free parking
                     • A store
                     • Credit Union

2. Leadership

   • Leadership is defined as the process of guiding and directing the behavior of people in the work environment.
     • Coca-Cola has distinguished themselves for being a leader company in their sector market. Furthermore, they have also been acknowledged for having great leaders that were able to position them as a top brand
       • In 2013, Coca-Cola announced the hiring of new senior leaders to operate 3 areas: Coca-Cola International, Coca-Cola Americans and Bottling Investments Group to improve productivity and leadership
       • Positive Leadership in Coca-Cola
         • Coca-Cola celebrates 25 years of positive leadership by launching remarkable Coke Scholars

3. Communication

   • Communication can be defined as the transmission of a message from a sender to a receiver in an understandable manner.
     • The importance of effective communication is immeasurable in the world of business and in personal life.
       • Verbal communication
         • Coca-cola needs to be in direct contact with its customers and employees through verbal communication.
           • Through its production centres, the company has the opportunities to talk to customers about all issues.
           • Through Employee Insights Survey, where employees are insight on how the company is run and how things can be improved.
       • Non verbal communication
         • Coca-Cola is well known for its publicity
           • creating an image by which people can identify themselves with the product, using non verbal communication
           • Persuasion represents one of their strongest assets

4. Teamwork

   • Definition
     • The process of working collaboratively with a group of people in order to achieve a goal.
       • For Coca-Cola it is really important to promote teamwork, given that its the most productive way to achieve the goals.
         • Coca-Cola uses the trait theory to hire professionals with specific traits, that allow them to operate in a multicultural environment.
         • Diversity is really important for Coca-Cola, since multidisciplinary groups provide a huge variety of skills, creating a more complete and rich environment
           • At Coca-Cola there is a great opportunity to work on teams that have several backgrounds. As a transnational enterprise Coca-Cola works on unifying people using their commitment to the company and desire to add value and make a difference.